barnes and noble
people just buy or read books online these days. but barnes and noble wants them to come into the store to find books that aren’t as well known.
these ads entice people with eye catching words that encourage them to read more. they can go into a barnes and noble store to find out what unknown book they were reading from.
the best books are found in store.
print:
social:
experiential:
hire a group of actors and actresses to act out certain scenes from books. these scenes will be intense, romantic, funny, crazy, or anything to grab peoples attention. they will be preformed at different places like movie theaters, malls, ball parks, offices. these scenes will seem real for about 15-20 seconds and then a banner will come up saying, "read the rest of this story inside" and the actors/actresses will disappear.
art: me
copy: faith, me, barnes and noble books ;)